UNILEVER MOBILIZATION FRAMEWORK
A responsive framework offering diverse design opportunities
For the mobilization of its diverse brands Unilever wanted its digital lead agency deepblue networks to develop a responsive website framework that offers the possibility to integrate basically any brand and its individual design on one technical platform.
Having to provide as much individual space for each brand while underlying very strict technical restrictions was the most challenging part of this project. Right now, 11 brands are using that one framework, nonetheless creating 11 individual brand experiences.
Throughout the project I really liked the complex situation and finding solutions for allowing both, standardized development and distinctive design opportunities. Always working in a team with experts from all areas I contributed the global concept for the framework’s visual design, adapted it to every single web presence and wrote the styleguide for each brand.
